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Why You Should Use SEO Marketing for Your Small Business?

Why You Should Use SEO Marketing for Your Small Business?

So you’re pioneering a small business with great prospects. It could be a quaint coffee shop, a base for your wedding photography, or a mobile cleaning service. SEO is a great tool for boosting any business.

One thing you may be wondering is… what exactly is SEO? Don’t worry, it’s a common question about something that can quickly get complicated. So we’ll be sure to show you some basics and benefits it can bring to your small business.

SEO, or search engine optimization, refers to the various techniques you can apply to the format and content of your website to make it more appealing to search engines. It is used by SEO agencies similar to SEO Shark. By doing the right things, you can make a huge impact on your business’ online presence. Here’s just a handful techniques…

  • Using trending keywords
  • Getting links to your business from credible sources
  • Writing interesting and educational blog posts
  • Using social media tools to your advantage
  • Analysing traffic flow

Now onto the reasons why you should be using SEO for your business

Why You Should Use SEO Marketing for Your Small Business_

1. The first and probably most important reason you should be using SEO, is that it lands your business page in a better ranked position on Google search results. With millions of results returned to search queries, and users generally scrolling no further than half way down the first page, it’s imperative to beat the crowd.

2. Have you heard of the mere exposure effect? It’s based on how we all tend to have a preference for things we’re familiar with, over those we don’t know. This social psych phenomenon explains why we tend to buy known labels like ‘Coca Cola’ over other less known cola brands.

Familiarising users with your brand can be easily done by simply having them encounter it in some way – and subtly (or not so subtly) increasing its presence. The internet allows at much faster rates than traditional marketing would previously allow.

3. Creating user-friendly sites is another sure way to make your business page more appealing. On one hand this means including content that is genuinely interesting and relevant for viewers. On the other, it means formatting your website so it’s easy to see and navigate on any device – for example, ensure pages and videos load fast and have the right dimensions on laptops, smartphones, tablets, and so forth.

4. Answer the questions that real people are asking on Google. Today, search engines go beyond simply looking for matching keywords. The new way is to analyse user intention and the context of word use, to generate results that contain meaningful information about the concepts being enquired.

So, if you want to be a strong competitor in the current SEO landscape, it’s essential for you to produce fresh, rich information about the context and concepts surrounding your keywords.

5. With attractive, easy to use content that answers trending questions you will naturally standout from the crowd of webpages out there. From here you’ll see a boost in your website traffic, and more loyal customers who like what they see.

If you produce great content, you’ll be attracting more viewers, and this is a fantastic growth mechanism in itself once you gain a little momentum and e-word-of-mouth.

As you can see, your small business only has much to gain by adopting a few SEO techniques. Not to mention, the field is exponentially increasing and if you want to keep up with your competitors, this is definitely the way to go!

What Digital Marketing Trends Did We See in 2018?

What Digital Marketing Trends Did We See in 2018?

2018 has been an exciting time for developing technologies, such as chatbots powered by artificial intelligence, as well as shifting online behaviours, like the jump of Facebook users to Instagram. This is why we’ve seen some revolutionary techniques for digital marketers to be refining at this valuable point in time.

What Digital Marketing Trends Did We See in 2018_

  1. Lots of new video content

According to SEO Shark – the SEO agency in New Zealand it has been recognized for a while now that videos, like written content on Google results, can be optimized for YouTube, Netflix and other channels. We’ve hence see more of the marketing budget of recent going into producing educational and entertaining video content. It’s also a great time to be doing this as video production is cheaper than ever.

2. Instagram stories

There’s no doubt Instagram consumption goes beyond the scroll-feed these days. There’s much value in story content. Users may skip through these in lightning seconds, so less time than ever (even less than the 10 second video rule) to make them stay. 

We’ve seen a rise in marketing guides to reeling in viewers and building brand awareness through the ‘Instagram Story’. You have to get creative, produce a fast and engaging first impression that you’re brand is fun and relatable.

3. Shift to Instagram

Don’t get us wrong, Facebook still has a HUGE following and we foresee it continuing to be one of the most important online network platforms for years to come. However, various factors have undeniably lead to large portion of users spending considerable more time on Instagram than in the past.

One theory suggests this is because of the appeal of a highly visual platform that allow people to use great images and less text to creatively express themselves. Facebook may have allowed more freedom of expression, until it took on a more professional angle with prospective employers scrolling profiles in the screening process 

Marketers may hence notice Facebook posts getting less traction this year, and Instagram growing. Instagram ads and boost posts, as well as optimizing keywords and posting quality images are all recommend points of investment for exponentially growing traffic on this application.

4. Live features

Live cams on Facebook, YouTube, and other sources, have also been on the rise in 2018. This, too, has caught the attention of marketers who are investigating ways to do this in the most professional way possible.

5. Chat bots

We couldn’t help but notice that on SO many business websites today you are greeted by a chat box popping up on one side, stealing your attention. Said chat boxes contain a friendly staff member eagerly waiting on the other end with answers to your specific queries about the company’s products and/or services. Or at least in theory…

You may find you are not in fact speaking to another human being, but a chat bot, a computer program that, using artificial intelligence, mimics human conversation. And a leading reason for their surge in 2018 is that 57% of customers have been found to want a live chat to obtain instant answers about their queries when making financial decisions.

And of course, digital marketing has its finger on the pulse with chat bot optimization techniques such as:

  • Growing the database of the chatbot’s possible responses to varied queries
  • Developing response content that’s rich and informative about the company
  • Making sure chatbots are available 24/7 and mobile friendly

 6.  Speech-recognition functions

Speaking of artificial intelligence, there’s been a lot work going on behind the scenes this year in training speech recognition technologies such as Siri on the iPhone to accurately recognise words as well as their context of use.

7 Web Design Trends to Boost ROI

7 Web Design Trends to Boost ROI

In an age where businesses rely on websites as the principal point of encounter with their potential customers, having a well-designed website is no longer something optional. To get the most out of your website in terms of conversions, traffic, and search engine ranking, you need to keep up with the prevailing web design trends, as they are an accurate representation of what audiences want and expect from a website. Failing to take these trend into account when designing a website will give your competitors a free advantage, which is something you cannot afford in today’s competitive online environment.

7 Web Design Trends to Boost ROI

The problem with trends is that there are so many of them at any given point, that it becomes hard to distinguish between the ones you ought to be following, and the ones which are merely fads not worthy of your time. To help you figure out which trends you should implement in your website design, take a look at the guide we have prepared below.

UX Focus

The experience of using a website is what determines whether a site visitor will become a lead, or bounce to somewhere else on the web. This is the core idea behind UX-based design, a contemporary trend that puts the user experience at the forefront of web design. Experience-centric websites are easy to navigate, pleasant to look at, easy to share on social media, and informative in terms of content.

Content First

Visitors might enjoy the experience of using your website, but what they are ultimately after is you content, according to the contemporary content-first approach in web design. Without content to back it up, your site effectively has nothing to offer to potential visitors. Conversely, if you take the effort to provide interesting and relevant content, your visitors are much more likely to keep hanging around.

Search Engine Optimization

Search engine optimization refers to the process of making your website more search engine friendly, in order to obtain higher rankings on search engine result pages for relevant keywords. It is currently the hottest trend in online marketing. With a proper SEO strategy in place, a website stands to gain better conversion rates, higher traffic, and increased site authority through backlinks. SEO can be scaled to fit any budget and level of technical expertise, which is why everyone is using it, from large corporate sites, to small business web pages.

Responsive Design

Another trend that has been hitting the online news lately is responsive design. In essence, responsive design is a set of rules and practices for creating websites that render equally well on various kinds of devices, especially portables. Ever since Google announced the introduction of its mobile-first index, websites owners have been scrambling to optimize their websites for mobile devices, and further investing in website development has proven to be fruitful. This is one of the trends that has been backed by data the most: more than 50% internet traffic is currently coming from portable devices, and the number is likely to increase as time goes on. When implementing the principles of responsive, be sure take into account all elements of your brand, including images, logo design, color scheme, etc.

Enhanced Security

With the recent wave of high-profile cyber-attacks, online security has been on the mind of many consumers. The increasing awareness for online security has prompted a new, safety-centric trend in web design. If a website is perceived as not being secure enough, visitors will be much less likely to share their data, which can be exceptionally detrimental for ecommerce businesses. To counteract this, modern websites should encrypt their communication with users, use the latest versions of various website components, and use all precautions when handling sensitive user data.

Data-driven Design

Data-driven design is another promising trend that website owners should be aware of. With the rise in prominence of services such as Google Analytics, it is now easier than ever to keep track of relevant site-related data, including interactions per visit, bounce rate, lead generation costs, and others. This information can be used as a reference for implementing design and content changes that can lead to increases in relevant metrics.

Futureproofing

The most crucial web design trend to follow, is the trend of following trends. Technology keeps evolving at a rapid pace, and in order to keep up, website owners have to keep up with what is current in terms of content, design, SEO, security, etc. While some businesses can afford to go against trends, for most website owners it is better to stay within the confines of what has been proven to work.

Conclusion

With more than a billion websites currently being hosted on the web, originality seems to be the way to go when it comes to web design. While this is true to an extent, it is equally important to keep track of the latest web design trends, as they will tell you what the audiences are looking for, and how to give them more of what they want.

Explainer Video – The Answer for the Need for More Traffic

Explainer Video – The Answer for the Need for More Traffic

Unique videos have the ability to explain exactly what your company does, what it has to offer and what it can produce, with everything covered in a span of 2 or 3 minutes, in the simplest and easiest way possible. It increases the chances that your target audience is going to purchase your product or choose your services. These videos are usually called animated explainer video. Today, you can find a lot of companies that specialize in creating explainer video. Choosing the best explainer video creator will depend on your budget and the specific needs of your company.

Explainer videos are being used by a lot of people, not only companies that have their own websites. Such videos also come in handy during meetings, book trailers, blogs, kickstarter campaigns, and others. Inspirational speakers also use these videos most of the time as a form of fast and powerful PowerPoint presentation. A lot of non-profit organizations also enjoy the benefits that these videos have to offer. n fact, anyone who wants to share an idea that they want people to remember for a long time will find an explainer video very helpful. It is much easier to remember ideas that came from such videos since these are witty, concise and cleverly animated.

Explainer Video - The Answer For The Need For More Traffic.

Why do these videos work in the first place? An explainer video works because people are now used to watching different media content online. The truth is, 100 million individuals watch online videos every single day. About 80% of people who claimed that they visited a site and watched the whole explainer video said that they can remember 90% of the content of the site.

Videos now rank highest in search engine results. Video results can be found in around 70 percent of the 100 top ranks in Google. Explainer videos have a very big impact on the world of retail. 4 out of 10 customers visit an online shop as a direct result of watching an explainer video.

Products are now getting more and more specialized these days and explainer videos can present a message that people will be more than eager and willing to listen to.

So, how can an explainer video actually get more traffic to your website, then? Research revealed that 75 percent of today’s business executives claim that they watch online videos at least once every week that then increases business to business sales. Most of the time, they watch videos on YouTube that make them more likely to visit the website of the marketer. The quickest and most effective method for generating new leads for the local businesses is through the use of explainer videos. Such videos can be easily shared with about 68 percent of viewers polled stated that they really share these videos that is why it is very possible for one video to go viral. It also leads to digital word of mouth.

Needless to say, an explainer video is not merely a wave of the future as it is now making a big impact to today’s world.

 

Why SEO Simplified is one of the most Powerful Internet Marketing Tools

Why SEO Simplified is one of the Most Powerful Internet Marketing Tools

When it comes to Internet Marketing, SEO is a fantastic way to get targeted traffic to your website or blog if you know what you are doing. There are many people who overcomplicate the process or go overboard when it comes to doing SEO for their website.

You don’t need teams of writers from around the world guest blogging for you in order to get lots of backlinks to your websites to rank for a keyword.  In fact, many of these methods now get penalised by Google and you could actually find that your site disappears altogether from Google if they think you are gaming the system.

Two friends I know were doing this. One got his income up to $40,000 per month; the other got their website up to $70k per month in commissions, selling products in the health and diet industry.  It took about six months to grow the site to where a considerable income was coming in.  It made money for about 6 to 8 months before Google completely deindexed it.

The 70k site managed to give good results for two years, maybe because the webmaster was a doctor and this probably give him more credibility with Google.  He had a team of about 20 writers either blogging on his website or guest posting on other high ranking authority blogs before Google hit them hard and their sites disappeared.

I have a mentor who has made over 100 million dollars online. He makes one 5 page website and ranks it for one main keyword.  He says that he never posts backlinks on other blogs or websites, though he does recommend sharing it on social media and pinging it in the search engines using a good ping list. There is also a few other settings he changes on WordPress.

It is very important when listening to information about SEO that it is from someone credible who understands exactly how SEO works. There is a lot of old information out there on the internet, that if followed could end up having a negative effect on your website. In fact in many cases could get you de-indexed completely.

Why SEO Simplified is one of the most Powerful Internet Marketing Tools

Why SEO Simplified is one of the most Powerful Internet Marketing Tools

Remember great content on your website is a good SEO strategy that keeps everything simplistic and clean. People want great relevant content and information when they visit your website. So give your readers exactly what they want and you are already more than halfway there.

Anything else you need to know about SEO can be learned. Great SEO targeting can and will definitely make the difference between being broke, surviving or living an abundant internet marketing lifestyle.  Though there are many other methods of getting targeted traffic online.  This is one strategy that should never be overlooked.

Want to find out more about SEO? I recently came across this article you may find interesting written by Philip Bradley it is called How to master SEO in 2016 .  Please feel free to post any comments or questions you have below  🙂

Why SEO Simplified- Is One Of The Most Powerful Internet Marketing Tools